Profit is an opinion; cash is a fact. Work only becomes cash when someone bills it, prices it, and collects it — and that someone is you.
On a live project
✓ What to do
Bill it: pre-bill by the 25th, invoice by the 7th — bill everything earned.
Price it: every scope change is additional services — price it and log it.
Collect it: watch receivables; chase the final invoices at closeout.
Know your earned-but-not-billed number on your busiest project.
⚠ What to watch for
Finished work aging as WIP, unbilled.
Invoices aging as AR, un-chased.
A full backlog mistaken for cash.
The last 10% drifting for months after closeout.
✕ What to avoid
Treating billing & collections as accounting’s job.
Absorbing a scope change to avoid the conversation.
Letting finished work sit unbilled.
Confusing profit with cash.
Grace process anchors
The pipeline
Backlog → WIP → Receivables → Cashonly cash pays a salary
The rhythm
Pre-bill 25th · Invoice 7thdon’t let earned work sit
Changes & record
Additional services via change log · BSTprice on the spot, in writing
Archetype quick-tells
Competent CoordinatorBilling is ‘accounting’s job’ → own the money to cash; bill on the rhythm.
Obsessed DesignerInvoicing slips for the next deliverable → close the billing loop first.
People PleaserAbsorbs the $40k change → name it kindly, price it, give a clean choice.
Accountable OwnerTurns work into cash → prices on the spot, bills monthly, collects to the last invoice.
The fee-to-cash pipeline
Backlog
Won, not done — a promise. Can’t pay anyone.
WIP
Done, not invoiced. Bill it.
Receivables (AR)
Billed, not paid. Collect it.
Cash
In the bank — the only stage that pays a salary.
Try it — move the money through the pipe
ToolMove the money — backlog to cash
From the video: ~$150k of finished work sat as WIP. Only cash pays a salary. Move the money through the pipe and watch how much is actually spendable at each step.
Backlog
$150k
›
WIP (done, unbilled)
$0
›
Receivables (billed)
$0
›
Cash (spendable)
$0
Cash you can spend today: $0. The work is earned — but none of it pays anyone yet.
ToolFee-to-Cash building blocks
Watch one month of work move through a six-month project. Each row is a month’s work ($50k); follow it as it turns from earned work (WIP) to a sent invoice (AR) to cash. Slide the lag to see what collecting faster does.