Module 4 of 12 · Async + Virtual · Two parts

Pursuit, Contracting & Project Startup

Module 4 comes in two parts: 4a · Pursuit & Contracting, then 4b · Project Startup. Open each part’s overview and keep its quick reference handy.

Module 4 throughline: You earn the right to lead a project by understanding the project you have stepped into, well enough to explain why every decision was made, take a view on whether it still holds, and say what winning will require.
Async + Virtual1.5 hoursPursuit to Delivery

Module Videos

The module videos, Part 1 and Part 2. Watch these first. They set up both 4a and 4b.

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Week 4 Live Discussion

The Week 4 live session slides: what changed after signing, what belongs on one client call, and the discovery questions every PM should answer before kickoff.

Available

Part A · 4a · Pursuit & Contracting

Module Overview

The 4a illustrated walkthrough: the polite-scope trap, SAFER, and sentence craft.

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Quick Reference

The Scoping Playbook: SAFER cards, red-flag words, and sentence patterns to keep open while you write.

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Contract Process Field Guide

The step-by-step contracting workflow: intake, tracks, the six priority provisions, and signers.

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The Storyteller Role Field Guide

The questions behind the Centerline story, your part vs. the Storyteller's, and how the record gets captured.

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Pursuit & Go/No-Go · FAQ

Scoring the chart, the hotline for a fast call, cross-studio coordination, and who has final say.

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Part B · 4b · Project Startup

Module Overview

The 4b illustrated walkthrough: stepping in, getting ready to lead the project, and discovery.

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Quick Reference

The Ownership Playbook: Go/No-Go, getting ready to lead the project, and the discovery questions.

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What you will be able to do

  • ✓Write scope you are willing to own, specific, finite, and clear about what is in and out, using the SAFER discipline.
  • ✓Read the project you have stepped into and get ready to lead it: how and why Grace won the project, the Performance Expectations, the Experience Expectations, and the broad parameters that define it.
  • ✓Evaluate a decision you have stepped into, form a view on whether it still holds, and bring it to your Principal rather than overruling it alone.
  • ✓Confirm what the documents assume and discover what only the people can tell you, then confirm with your Principal that you are ready to plan.

Tools & resources

Tools & resources you will use

  • Gap-Analysis Template
  • Discovery Question Set

Listed items are the governance and operational tools tied to this section. Items marked “Participant generated” are built during the work.

The Archetype Lens

Owning the project is where ambiguity gets expensive, for three different reasons.

The Coordinator processes scope after the fact, the People Pleaser will not enforce the contract, and the Obsessed Designer advances work under ambiguity. Same absorbed cost, three roads.

At risk here

Competent Coordinator

Logs and documents instead of intervening, trusts the meeting cadence over the timely call.

At risk here

Obsessed Designer

Optimizes for the design, treats budget, client ops, and team load as someone else’s problem.

At risk here

People Pleaser

Leads with relationship, says yes, softens bad news, absorbs cost to dodge the hard conversation.

Accountable Owner

Owns the intersections, reads signals early, stops work, presents options, protects the outcome.

The situation

A client requests work that is arguably out of scope.

✗ The People Pleaser move

Says yes to protect goodwill, and never prices it.

✓ The Owner move

Pauses, prices it, and presents the client a choice through an amendment. The contract is a tool, not a weapon.

Preview · full scenarios build with this module
Meet the four archetypes in depth →